Most adults need 7 hours of sleep per night, however according to the CDC, nearly 1 in 3 Americans do not reach this guideline and show significant symptoms of Insomnia, the most common sleep disorder today. Lack of sleep can contribute to health issues like obesity, diabetes, and heart disease. With this rise in sleep disruption, there has been a growing upcoming trend surrounding "sleepmaxxing” which challenges people to optimize their sleep quality. Previously, the global sleep aids market was valued at $64.3 billion in 2021, however it is now projected to grow by 6.2% through 2030. This projected increase is driven by this growing cultural awareness of the importance of quality sleep, along with rising anxiety and stress levels amongst young adults.

Is there a product we can create that could meet the demand of this rising market trend while also aiding in the “sleep fitness” of everyday consumers?