Co-Branded Product Scenario
Brand Collaboration Ideation.
This project began with a large brainstorm thinking of over four hundred different brand collaborations and product ideas before moving forward with stand out inspiration.
Focusing In: IKEA X Bose (1st exploration)
Narrowing down to three brand collaborations for further brand studying and user thinking. Below displays initial sketching and brand research.
IKEA Brand Research:
Consumer Based Thinking:
Bose Brand Research:
Focusing In: Spotify X GoPro (2nd exploration)
Narrowing down to three brand collaborations for further brand studying and user thinking. Below displays initial sketching and brand research.
GoPro Brand Research:
Consumer Based Thinking:
Spotify Brand Research:
Focusing In: Tommy Bahama x Yeti (3rd exploration)
Narrowing down to three brand collaborations for further brand studying and user thinking. Below displays initial sketching and brand research.
Tommy Bahama Brand Research:
Consumer Based Thinking:
YETI Brand Research:
The Final Direction: Tommy Bahama x YETI - Combining Relaxation and Socialization
Moving forward with conceptualizing products for the Tommy Bahama x Yeti collaboration. Choosing this path because it brought forth the most inspiration and product variety.
Sketch Ideation 1: Cooler Products
Breaking ideation down into three directions and exploring different ideas within these sectors, attempting to adhere to both Yeti and Tommy Bahama brand language styles.
